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Free
Inbound Marketing Academy
Course
43 Lessons
Transform Your Marketing Strategy with Cutting-Edge Inbound Techniques
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#1
Introduction to Inbound Marketing
What is Inbound Marketing?
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Core Principles of Inbound
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Comparing Inbound and Outbound
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Important Inbound Marketing Terms
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#2
Content Marketing Strategy
Creating Buyer Personas
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Storytelling Techniques
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Content Types and Trends
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Crafting Effective Blog Posts
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Content Calendar Planning
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#3
Search Engine Optimization (SEO)
SEO Basics and Benefits
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Keyword Research
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On-Page SEO Best Practices
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Technical SEO Essentials
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Link Building Techniques
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#4
Social Media and Engagement
Selecting the Right Platform
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Developing Social Media Calendars
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Creating Engaging Content
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Influencer Collaborations
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Tracking Social Media Metrics
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#5
Email Marketing Mastery
Building an Email List
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Crafting Effective Email Campaigns
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Personalizing Emails
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Email Automation Best Practices
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Analyzing Email Performance
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#6
Conversion Funnels and Landing Pages
Understanding Sales Funnels
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Designing Landing Pages
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Optimizing Conversion Rates
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Understanding User Experience
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A/B Testing Strategies
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#7
CRM and Lead Nurturing
CRM Integration Basics
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Segmenting Your Audience
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Nurturing Leads with Workflows
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Metrics and Tracking Leads
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Improving Customer Retention
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#8
Analytics and Performance Measurement
Introduction to Web Analytics
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Tracking and Reporting KPIs
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Using Google Analytics
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Analyzing Competitor Data
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Making Data-Driven Decisions
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#9
Aligning Sales and Marketing
Sales-Market Alignment Benefits
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Collaborating on Content Creation
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Integrating Sales Tools
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Feedback Loops and Adjustments
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